For a lover of writing and stylistics, having been part of the launch of the first Swiss public information website in Arabic in 2001 was an incredible linguistic adventure.

We had to deal with various topics ranging from federal politics and film festivals to CERN's discoveries and the challenges of migration and integration; so many registers and jargons to explain Switzerland and its interactions with the world. And of course, the perpetual enriching challenge was to find the adapted terminology to each context, even if it requires flirting with neologism.

I had the pleasure to practice this exercise for 18 years as a member of the arabic department of Swiss Radio International (SRI), now SWI swissinfo, a unit of the swiss public radio and television SRG SSR.